Every single time I critique CBC, I’m told that we need to have the state broadcaster, that Canadians rely upon it.
But the numbers would beg to differ.
Whether we are talking audience share or advertising revenue, CBC is a broadcaster in decline.
Did you know that across Canada, over a total of 27 stations coast to coast, the average audience for CBC’s supper hour newscast was 329,000 people? That’s not 329,000 people per market, that is across the country.