For how much longer can the CBC call itself Canada’s public broadcaster if the Canadian public don’t actually watch its broadcasts? I suspect this question may have seemed frivolous even a decade ago—though now, in 2020, it may just be too tantalizing a question to shrug off.
Fewer and fewer Canadians consume the public broadcaster’s programs. The CBC’ supper hour broadcast, for instance, has now faded to a meagre 329,000 viewers (close to the number of newcomers added to Canada’s population every year, yet CBC’s viewership still declines). These figures are starkly revealing: what has happened to our supposed national treasure?