As 2020 approaches and the Conservative Party prepares to elect a new leader following the sudden resignation of Andrew Scheer, we thought it would be an interesting exercise to conduct a brand assessment of the Conservative Party using a few of the tools we often use to measure reputation and brand positioning for leaders, companies, sectors, associations, and consumer brands.
This is by no means an exhaustive audit of the Conservative Party brand but we think it does offer plenty of insight into how supporters, accessible voters and the general public view the Party as well as its primary competitor, the Liberal Party.
