In 2019, federal Conservatives sought to draw voters in their direction with the slogan: “It’s time for you to get ahead.”
But they didn’t get enough of those voters to form government, and so 2020 finds the Conservatives needing to figure out how to get ahead themselves.
“There is an opportunity for the party to define or redefine itself, reconfigure its identity, figure out what it is, and then move forward,” said Semhar Tekeste, who worked for the Conservatives both in Opposition and in government, and is now a public-affairs consultant.
