‘Was Facebook responsible for Donald Trump getting elected? I think the answer is yes, but not for the reasons anyone thinks,’ he said.
‘He didn’t get elected because of Russia or misinformation or Cambridge Analytica. He got elected because he ran the single best digital ad campaign I’ve ever seen from any advertiser. Period.’
Bosworth said he wasn’t a Trump supporter but described his campaigning efforts as ‘unbelievable’.
‘They weren’t running misinformation or hoaxes. They weren’t microtargeting or saying different things to different people. They just used the tools we had to show the right creative to each person. The use of custom audiences, video, ecommerce, and fresh creative remains the high water mark of digital ad campaigns in my opinion,’ he said.