Only 0.8% of Canadians tuned into CBC news in 2019 while ad revenue plummeted

The CBC reported another abysmal year in viewership and profitability in 2019 according to Blacklock’s Reporter.

The national broadcaster’s annual report shows that ad revenues for their English language TV programs fell by 37% over the previous year. In 2018, the CBC reported a total of $178 million in ad revenues, whereas in 2019 they only generated $112.5 million. 

CBC’s share of the market also fell to a meager 5% down from 8% in 2018. The total audience tuning into local evening CBC TV newscasts was only 319,000 Canadians across the country, or approximately 0.8% of Canada’s population.