Jeff Ballingall has made a name for himself over the past few years in pioneering the use of Facebook to spread conservative messaging
Erin O’Toole has signalled he will make aggressive digital messaging a feature of his bid for the Conservative leadership with the appointment of Jeff Ballingall, founder of Ontario Proud and other influential Facebook pages, to oversee his digital strategy.
Ballingall has made a name for himself over the past few years in pioneering the use of Facebook to spread conservative messaging, often through viral posts that don’t require any ad spending. The Ontario Proud page remains his best known effort, with nearly half a million followers, but he also runs Canada Proud (192,000 followers) and B.C. Proud (82,000 followers). In addition Ballingall co-owns The Post Millennial, another conservative website that’s gained a strong online following.