Media sensationalises at the best of times in a never-ending quest for more eyeballs (“if it bleeds it leads”, or, in this case, “if it’s on fire, we’re on fire”) but the intersection of a large scale natural disaster with the “climate crisis” activism has generated a truly terrifying inferno of human passions where news becomes propaganda and the narrative trumps the objectivity. A significant proportion of the population – and the majority in the media – want to see the fires as Gaia’s wrath, with the disaster turning into green porn to terrify, titillate and agitate. Tourism has now become one of the casualties of this rhetorical excess, a collateral damage to the pursuit of a political agenda. This crisis is very much man-made and the economic pain unnecessarily inflicted on a whole industry because you wanted to make as terrible a point as possible will hang around your necks like a charred albatross, dear green activists on the streets and those masquerading as journalists.
Media more destructive than fires
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