Telus wants you to know it is offering phone plans that are in alignment with the Liberal Party of Canada’s goals.

The telecom company says on its website the “True North Affordability” stamp indicates that a particular plan “lines up with the Liberal Party benchmark for wireless affordability.”

Telus’s True North Affordability has no relation to the True North Centre for Public Policy, which publishes this website.

The page makes no reference to the Government of Canada, referring only to the Liberal party and even linking to a partisan policy document from the Liberals, which says “a re-elected Liberal government will take strong action to see cell phone bills come down by 25 per cent.”